Most healthcare providers don’t know about SEO. Due to this, their business never ranks well on Google. If your website is ranked on top, then you will attract more customers. Thus, SEO for health sites is very important for healthcare providers.
Healthcare SEO is just a set of practices that you can apply for optimizing your website. It will help you in increasing both the quality and quantity of your traffic. In simple words, SEO will help you in driving passive and free customers to your website.
Best Healthcare SEO Tips
1. Know your keywords
Most healthcare providers miss this point. They are not targeting the right keyword. You should first create a list of services that you are offering. After that, you should write down all the benefits of these services. This list will act as your keyword starters. However, you can’t target keywords with high competition.
Google keyword planner will help you in finding the best keywords for your website. You can enter keywords in the keyword planner to check the competition and traffic available per month. Make sure that you are looking for long-tail keywords. These keywords have less competition.
2. Write good content
This is the most important point for on-page SEO optimization. Your customers will mostly search for their problems. Thus, you should write good content on your site.
If you are writing helpful content that your customers are already looking for, then you can get a lot of traffic from Google. The best thing about this traffic is that it is completely organic.
Try to write good articles for your customers. If your content is helping people and is also SEO-friendly, then it will help you in beating your competitors. Also, you should focus on updating your old content. This will help you in ranking your old content.
3. Focus on your local patients
Healthcare SEO mainly revolves around local SEO. Local SEO simply means that you will focus on the people who are looking for a healthcare provider in their local area. These are the people that you need to target.
Start by listing your business on Google My Business listing. You should also use keywords like “dentists in your Toronto” in your article. This will help you in targeting your local patients.
4. Use internal links
Internal links will also help you in boosting your site SEO. It will help you in sending users from one page of your site to another page of your site. This might not look important to you. However, it is very important for your site. This will help you in reducing the bounce rate of your site.
You can direct your patients from your blog posts to your service offering page. This will help you in converting your potential customers into actual customers. However, you should ensure that your blog posts are well optimized and structured.
5. Mobile use and website speed optimization
You should also ensure that your website has a mobile-first design, text, and interface. Google is using a mobile-first indexing algorithm. Thus, your website must be responsive. You can ask your developers to create a responsive site for your organization. Make sure that the white spaces and font sizing are fine-tuned for mobile devices. Most traffic will come from mobile devices. Thus, you should have a mobile-friendly website. You should focus on providing a good user experience to your mobile audience.
You can use these tips to boost your SEO. However, hospital SEO is not easy to achieve. Thus, you should consider working with medical marketing professionals. They will help you in boosting your website ranking.