The packaging of your lashes is much more than just a tool for keeping the lashes safe. Custom lashes boxes serve as a way to market your brand while offering other benefits at the same time. Smart brands utilize every single opportunity to reach their customers and get their message across. Customized eyelash packagings are just one of the many tools manufacturers can use to market their business. While you may think that lash boxes are not big enough to be highly marketable resources, this can’t be farther from the truth. Almost every big cosmetic brand spends a lot of time researching and perfecting their packaging until they properly utilize the available space for sending the right message to the customers. Custom lash boxes offer an alternative to small-scale marketing efforts, such as distributing pamphlets and usage instructions. You can add plenty of helpful information about your brand and the product right on the packaging of your lashes and establish a direct connection with your customers. Customers want to know who they are buying from when purchasing, so if they can find all the info they need right on the box of the product, it doesn’t get more convenient than this. Still not sure how custom lash boxes can be used as an effective marketing tool? Keep reading to know how you can utilize product boxes to market your brand.
Lash Boxes Serve As A Way To Run Promotions And Offers
Customers love to feel special, and when you offer them special discounts and offers, they are much more likely to stay loyal to your brand. However, running these promotions and making sure the customers find out about these offers takes a lot of time and effort. Usually, you would have to run ads on social media, create web pages, write blogs, and send emails to inform customers about the exclusive promos you are running. Now, with custom lash boxes, however, running special offers becomes simple. You can add promotional codes, vouchers, and other information about price cuts and discounts directly on the product’s packaging. When customers browse the aisles in the cosmetics section, they are much more likely to buy ones that offer a discount or promotional offer along with good quality. Not to mention, when the customer is browsing the aisles for eyelashes, they are at their peak buying stage, and the only way to tip the balance into your brand’s favor is to add some extra on top of the product. By giving discounts and offers directly on the packaging of the lashes, you can make sure your promotions get noticed. Customers can’t miss a promo when it is mentioned right on the box of the lashes. However, if they saw a marketing campaign by you a week ago online, they probably would forget about it when they come across your product in a store. So if you have been struggling to make the most of your marketing promotions and offers, your lash boxes are the ideal spot to print special offers.
You can direct customers to your social media through packaging
Lashes are one of those makeup items that women fall in love with. If customers regularly buy your brand, they will want to take a step further and connect with the brand directly. That is where your product’s packaging serves as a canvas to tell customers how they can connect with your business. You can simply add something as simple as a QR code that customers can scan to go to your brand’s social media. Or you can keep it simple and list down the social media pages of your brand so customers can connect with you, leave reviews, know more about future product updates and stay tuned to special discounts. People who follow a brand on social media are much more likely to turn into long-term customers simply because they come across your brand day in day out through social media.
Since brands struggle to find the right type of audience to follow them on social media, with the help of custom lash boxes, you can make sure that people that are seeing your page are actually interested in lashes. You can take the social media integration into your product’s packaging one step further by running competitions. For example, brands regularly ask customers to post a photo of the product’s packaging with their brand-specific hashtag for a chance to win a special prize. Your lash packaging makes it simple to get customers to connect with you by adding social media handles at the back. If you have struggled to get customers to your social media, simply adding your social media information to your lash box might be the solution.
Get Your Brand to Stand Out in The Stores
There is nothing worse than designing a great lash that lasts long, doesn’t fall off easily, looks natural, and holds its shape but still can’t get customers to try it. The first few sales for a new brand are essential because customers find it hard to spot a brand among the many other similar products. So how do you make your product stand out enough to catch the eye of customers? The answer is simple: adding customized graphics, modifying the shape, and adding specialized textures and accessories to your product’s box. Think of it this way, when customers are looking at a shelf full of lash boxes that are similar in design and shape, and if one of the packagings stand out due to its unique shape and design, the customers will stop and inspect it. Investing time and money in developing a special lash box might be the way to break into a new market and get your product picked off the shelf and into the homes of customers.
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Brands struggling to find success in a new market often overlook the importance of unique packaging and pay the price in the form of lower sales. While it is crucial to develop your product and make it as perfect as possible, it wouldn’t be helpful unless customers buy it. And with unique packaging, you can make sure people will never overlook your product ever again. Even if the market is competitive, you always have a chance to put your product in a better position to increase sales by customizing its packaging.
Customers Perceive Custom Packaging As A Sign Of High Quality
There is nothing more marketing-friendly than custom packaging simply because customized packaging is automatically perceived as a sign of quality. If you care about your brand, customers will automatically care about it and buy it. On the other hand, a blank lash box sends off the wrong message to the customers, and they perceive it as a sign of poor effort by the brand. Customers deserve value, and high-quality custom boxes are just the thing you need to add value to your customer’s purchases and let them know that your brand is offering the best quality in town.
