There is a lot of buzz around local SEO. While several people might think it is an unnecessary part of their SEO strategy, the digital marketing experts take local SEO quite seriously, and there is a strong reason for the same.
As you are here on this blog, we are sure you have some knowledge of digital marketing and so, local SEO might not be a new term to you. A local SEO company shall essentially help you promote your products and services locally against the national or international level. The national SEO focuses on promoting your website on national-level searches, the local SEO expert will limit your searches to the local vicinity. This strategy relies on marketing your brand, products, and services based on local leads and customers.
Those who miss paying attention to local SEO, lose a huge market share from their locality. Optimizing your local SEO with the help of a local SEO company would bring more traffic, leads, and conversions simply because your products are more relevant to your local customers. Involving into local SEO would be a great strategy against those national brands focusing on national SEO with their unlimited resources. Focusing on local SEO, you can neutralize the effects of bigger brands optimizing for a broader set of keywords rather than offering value propositions to their customers.
We hope you have understood the importance of local SEO, and now it is time to strengthen your local SEO strategies. Check out the following:
- Create a Google My Business Listing
The first step towards local SEO is to create a Google My Business account. The good news for small business owners is that this account is completely free and anyone can create it without any technical expertise. If you already have this account, it is time to optimize it for better results.
- Ensure that your website is linked with this account.
- Add all the relevant information about your business here.
- Add an attractive bio so that people get attracted to visit your store.
- Encourage your customers to leave a review.
- Try to get more Google reviews
Google appreciates positive feedbacks and, if you have a trail of good reviews on your Google listing, there is nothing like it. Positive reviews not only help in optimizing your local listing, but they even encourage more local customers to buy from you. Some of the tips to do this are:
- Ask for a review while you close a deal.
- Send a post-purchase text or email to encourage your customer to post a review online.
- Always respond to all the positive or negative reviews positively.
- Optimizing for Voice Search
During these days and in the future, you will hear a lot of things about voice search. Voice search is growing rapidly and, there is no end in sight. Thus, in local SEO too, it is important to optimize for how people ask questions while searching on Google, as against the typed searches.
Users will use long-tailed keywords and so you will need to adjust your SEO accordingly. Your content should be up-to-date and fit for such conversational searches. Talk to your local SEO expert today.
- Creating content based on local events or news stories
The more your brand can relate to local news and stories, the more users will get attracted. Grab your audience’s attention with such spicy stories. Some of the strategies are:
- Writing blog posts around local news stories, events, or activities.
- Creating videos about local charities or causes that your business supports.
- Setting up location-specific webpages with good quality local content if you serve different parts of the region.
- Optimizing website for mobile
Creating a responsive website may be a thing of the past, but it is equally important today. You should have a website that works equally well on a desktop, laptop, tablet, and smartphone. One research found that 75% of all mobile searches that represent local intent produce quick offline visits within 24 hours. It is an opportunity that no business can leave.
Never underestimate the power of local SEO as today, it is more powerful and important than ever. You never know when Google comes up with a new feature on its SERPs for local searches, yet you must count on these changes coming.
Talk to our local SEO expert and, we shall help you bring the most of the local SEO campaign. With us, you will not lose a single customer.
Jamie has more than two decades of experience in accelerating brand visibility for online businesses. His company operates SEOResellersCanada.ca, a white label SEO and digital marketing agency. With his unique and actionable business processes, agencies and small businesses can successfully expand online operations without the traditional associated cost overhead.