Email marketing is one of the best marketing technique available today that is cheap and require little effort. And, the best thing about email marketing is, the return on investment that email marketing yield is significantly higher than all digital marketing efforts put together.
On the other hand, when email marketing is done right it can result in producing 60% revenue for a company from 20% of its customers. But getting your prospect visitor to give up information is becoming difficult than ever, especially when you lead are receiving 121 emails a day.
They want to be hovered and receive relevant emails. Hence, the only solution left for marketers is to opt for personalization. According to a study, over 70% of email subscribers feel frustrated when they receive generalized or irrelevant emails to their interests, and 25% of email subscribers unsubscribe to the services.
Here in this article, you will find a brief overview of the Odoo email marketing application, how the email editor creator works, and a brief overview of features offered by Odoo Email. The best thing is you can consult dozens of Certified Odoo Partners or Odoo Implementation Partner to acquire virtual Odoo Integration services and Odoo CRM Solutions. This means you have unlimited options to get the campaign and dashboard customized without leaving your office.
Odoo Integration Services
If you are thinking that email marketing can work in isolation and you just require an email list to initiate your marketing campaign or drip campaigns then you are wrong. For email marketing to work you need data on subscribers’ behavior to their preference and details on subscribers demographic or sociographic. And in this quest, Odoo can help you with its 4 applications, that you can integrate with an Email Marketing app and leverage the data to customize your campaign.
1. Odoo CRM
It contains all the information on leads, qualified sales lead, and active customers. Along with the contact information and customer support activities. Gaining such insight can help you create personas and segment your lead into the group, and by their interest.
2. Marketing Automation
This module is considered a complete suite that contains all the metrics on social media marketing, SEO, and email marketing. Getting it integrated with Email applications can help you automate email marketing campaigns and synch the data to keep the marketing activities at their top.
For companies or businesses who are about to host virtual or onsite events and want to keep the attendee informed can use integrate this application and automate email notifications
No business can thrive or survive without getting feedback from the prospect either about the product performance or satisfaction. This data can help the email marketer to segment and produce content that is needed by the email subscriber.
Step by Step Guide to Create Email Campaign with Odoo
Whether you are about to start a campaign for a small business or larger enterprise, manual email creation and marketing is not for you especially if you are struggling to manage and provide timely responses to the subscription. So, the quickest way that you can opt to integrate Email Marketing Applications such as Odoo Email Marketing or Marketing Automation. Hold on! You won’t have to put much effort, because the UI/UC design of the application doesn’t require any training. Here are some steps that can help you started.
- Create a New Email, entera subject line, and select the receipt list. Here you can either use the segmented list based on their interest, newsletter subscription, by region, and groups. In the body section, you can drag and drop boxes and insert text, logo, links, and customize the header and footer based on your preference.
- Kanban View. Once you hit the send option you can view the complete history of all the emails with the helo of Kanban view including those that are either in the draft phase or qued to be sent. At any point, you can cancel the email and edit it to prevent errors. Simultaneously, you can run a test to see how your email blast looks like to the receipts.
- At this step, you can customize the setting of your email from the ‘Configuration’ tab. Here you create modify mailing campaign and add the option of blacklistwith unsubscribing.
- Before sending the email you select the option for which you are creating a campaign, it usually includes email, SMS, Push Notification, and social media post. Once you select the option and hit Send button, you will be asked to verify are you ready to send this or not.
Creating an effective marketing campaign that not only provides value to the subscribers but also resonates with their interests is a difficult task. But, it is achievable with the Odoo email marketing application. It is easy to set up and requires little to no technical knowledge. However, if you are about to run a campaign then it is recommended that you use 360-degree data on your subscriber which you can easily get by integrating Odoo or third-party applications by consulting Techloyce aCertified Odoo Partners for Odoo Integration services.
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