Social listening is the process of tracking information such as mentions and conversations about your brand on social media platforms and using this information to improve your services and products. It entails using the various social media platforms to track keywords relating to your industry, competitors, and your brand. Through this method, you can get an idea of how customers feel or think about your products and their take on your competitors. Social listening also reflects on the mood or social media sentiment, enabling you to adjust the various processes such as marketing, advertising, and product development accordingly.
How it Might Help you
Increased Engagement with Your Customers
While tracking mentions about your brand on the platforms, you also get a chance to interact with customers talking about your products and services or seeking some assistance from you.
Opportunities to Find Your Brand Influencers and Advocates
Social listening makes it possible for you to identify influencers or those individuals who have a significant impact on how other people think about your brand. After identifying these individuals, you can connect with them, and they will help spread awareness about your brand and influence others to become your customers.
Gaining Helpful Insight
Social listening involves tracking the comments from customers, and these could be positive or negative. Based on the kind of feedback you find using social listening, you can decide what to do to keep your customers satisfied and improve your brand name.
What is NetBase Quid
NetBase Quid is a social analytics company that provides services to help businesses gain insight into their customers, connect with them, learn about the market, and understand their competitors. NetBase Quid utilizes social learning combined with advanced artificial intelligence to process vast amounts of data and use the results to help the business make better decisions and improve the quality of services and products. NetBase Quid offers real-time insights on consumers to enhance the various business processes such as customer care. By working with NetBase Quid, your business can discover the interests and preferences of your customers, the factors influencing consumer behavior, and the weaknesses of your competitors so that you can take advantage of them.
In order to benefit from social listening, you need to be aware of the keywords that are likely to be used by social media users when discussing your brand. These keywords include your business name, the slogan that your business uses, the branded hashtag of your business and that of your competitors, and other terms associated with your industry.
Influencers will help you by convincing other users to purchase products and services from your business and keeping up to date with trends and issues with your industry. Influencers can be identified by searching for keywords and hashtags related to your brand and industry and then searching for those posts that have high levels of engagement. This process may be automated by seeking services from social analytics service providers such as NetBase Quid.
How to Select Great Influencers
Relevance. The influencers must be capable of influencing others to consider your products, and they should have a positive sentiment of your brand.
Range of Reach. Influencers should have lots of followers on social media platforms, and they have to be effective in convincing their followers.
Follower’s Perceptions of the Influencers. You should choose those that are believed to be knowledgeable in the particular industry since they can have a huge impact on the followers.
Affiliation and Experience of Influencers. Examine whether the influencers are experienced and whether they are working together with other brands, especially your competitors.