Since the advent of the digital revolution, you’ve probably been bombarded with messages stating how videos can help your small business. In fact, you may have incorporated them already in your marketing or are planning to get them started. But, really, there’s no reason to fear video content creation because you’ve got free video maker tools out there like Promo. With this digital solution, you can readily make video content even if you don’t have experience.
The free templates with drag and drop features get you started in the right direction. Moreover, the effects and other embellishment tools assure your work looks professional. Even if you’ve never edited a video before, you can be done in minutes using a free video maker. Now, you have no excuse not to create all sorts of content to promote your small business. Take note of the following ways you can use this content format to ensure your brand generates leads and increases conversion rates.
Do Self-Intros and Explainers on What Your Brand is All About
Small business videos that receive the most engagement actually focus on a simple “hello!” For example, adding a video to your website landing page can increase conversion rates tremendously. That’s why you should use a free video maker that creates content that explains:
- What you do
- How different you are from the rest
- Your mission and vision
- What problems do you solve for people
- Focus on product or service features
For best results, keep this content under 60 to 90 seconds because no one likes long-winded explanations that take too much time. You will find this video snippet more effective than attempting to cram the same explanations into a lengthy text. It would be a struggle to include everything that you want to say. Besides, the combination of visual and auditory stimulation touches more senses, making it easier to understand and remember your message.
Create Materials That Highlight Your Social Proof
Today, modern customers discern and research before listening to what you say. In fact, referrals, testimonials, and word-of-mouth recommendations work so much better than hard-selling advertisements. Thus, your biggest advocates that prove your brand’s credibility are your existing customers. They are your best ally in exhibiting that you walk the talk.
Hence, you should get your most loyal clients in front of the camera. Ask them to speak about what makes them so loyal to your business. After all, first-hand accounts are so much more effective than hearing the same spiels and pitches coming from you. Furthermore, video testimonials create more impact, generate attention, and drive more conversion than other messages. Thus, it is time to shoot your client videos and edit the work with your free video maker.
Find an Expert and Have Them Educate Your Target Audience
An effective way to show your authority is to find company leaders to share their knowledge. After all, the point of your videos is not just entertainment but information. People actively seek information about products and services before they buy them. For example, you can use your video maker to create tips on interior decorating or a guide to first-time home buyers.
Whatever industry you serve, you must find ways to create these videos that offer tons of value for your clients. In addition, an education-focused strategy that intends to help others will create more engagement. People feel compelled to share, like, and comment on posts that inspire and motivate them to become better.
Show Off Your Unique Company Culture
People love the human touch, so it will work wonders if you highlight elements in your business that show your unique company culture. Don’t be a mere distant brand, but instead, put real human faces working for your business in front of your prospects and existing clients. When you get off your ivory tower, you show everyone that you share an affinity with them. In turn, this fosters a stronger relationship and connection with your audience. If you tap into human emotions, you create an even greater impact because the heart feels everything.
Thus, you can expect better conversion rates because buyers prefer patronizing brands they can relate to and trust. This especially holds true for small businesses that do not possess the longevity of conglomerates and large corporations. To help you execute this, shoot the following snippets and edit them with your free video maker:
- Montage of company team building
- Interviews with people in your team
- Behind the scenes footage
- Factory or showroom clips
- Slideshow of top-performing employees
Share Your Authentic Brand Origination Story
As a small business or startup, so many people feel curious about how you founded the company. Besides, human beings just love stories. It has been this way since time immemorial, as seen in caveman drawings or fairy tales. People naturally crave compelling stories and prefer paying attention to things that show authenticity. Thus, you must find a way to use your free video maker to create:
- A good balance story filled with images, sounds, effects, and fonts
- Sharing how the brand came about, including the struggles
- Find ways to make the material relevant for your customers
Do a Vlog in a Medium That Your Audience Longs to See
People of the modern world have diminished attention spans. They love instant stuff! Hence, your target audience prefers to watch a video than learn about the same topic by reading a lengthy blog article. Besides, with video, you can give a 360-degree view of what you want, ensuring there’s no room for any misunderstanding.
Therefore, you must prioritize making content that your audience actually loves to see. When you use your free video maker templates to create tons of videos, you will have ready materials to distribute and promote. For example, you can make the following videos and ensure a great variety:
- Music videos
- Product reviews
- Thank you videos
- A day in the life
Parting Words on Using a Free Video Maker to Create Content for Small Businesses
You have so many video formats to choose from and various effects to add, ensuring none of your works is alike. Now, you don’t need a Hollywood production budget to make pristine, polished, and professional-looking videos. Just record with your camera phone, edit with your free video maker, and you’re good to go! Your small business needs video now more than ever. Otherwise, without it, you will get crushed by your competitors.