Are you someone who can create great content???
Is your content being liked on Instagram???
Do you think that you have the potential to become famous on social media??
Then you are all set to become a social media influencer. Gone are the days when Instagram was just another social media platform. Over the years, with its growing popularity, Instagram has evolved as a networking space, learning hub, entertainment zone and most importantly a marketing tool. Brands have realized that marketing their products and services via social media influencers leads to more brand visibility than other forms of publicity. Wondering how??? That’s where Instagram likes come into the picture.
The one thing that differentiates you from being a social media user to a social media influencer is the Instagram likes. So, what is the importance of getting Instagram likes to be a social media influencer and with brands?
1.Defines your popularity: The first impact of Instagram likes is that you become popular. The more you get likes to your content means your content is being seen by so many people. It means you have the capacity to influence so many people.
2.Like Vs Followers Vs Shares: Likes can be called the first step to your content being shared and thereby increasing your followers. The dynamic is that all those who like may not be your followers and all those who follow may not like your content. However, when it comes to impact, likes have more power to attract new followers. In addition, posts or videos that get more likes tend to get shared more. This is because the likes define that the content has some worthy potential. Therefore, more likes can also result to shares.
3.Makes you a brand favourite: Now comes the commercial angle of the likes. How many times have you seen your favourite social media influencer speaking or sharing about some brands under the tag, “paid partnership.” In the current time, influencer marketing seems to have picked big time. In this brands depending on their brand persona collaborate with influencers whom they think would match their brand persona. In this quest of finding influencers, the number of likes a particular influencer play an important role. Brands like influencers who have a good amount of likes flowing to their content.
4.Leads to the generation of income: As mentioned in the previous point, brands like influencers have a good number of likes. And when brands decide on a particular influencer for brand collaboration, the number of likes play a key role in defining the commercials of the collaboration. A simple calculation of a brand collaboration would be like: Social media popularity+ Instagram likes+ engagement = brand deal.
Thus, it is clear that getting Instagram likes is essential if you wish to grow as an influencer. If your content is good and if you have the patience to wait, you can depend on building likes the organic way. But if you are looking to becoming an influencer then you must choose the path of buying likes through an agency.