The omnipresent nature of the digital domain has drawn the interest of a lot of people in terms of figuring out whether they should get into digital marketing. Digital marketing is a new field with innumerable job openings. But, should you become a digital marketer? Read on to learn about the drawbacks and advantages of this promising yet challenging career.
The Top 5 Pros of a Digital Marketing Degree
The pros of pursuing a career in digital marketing have been listed as follows:
1. Relatively new career
Owing to the heavy usage, popularity, and reliance on the internet for marketing and sales over the last few decades, digital marketing has become a new career opportunity for many interested in marketing and sales. Yes, digital marketing is a field that has the highest job openings, according to LinkedIn! As it is a new field, there are a lot of colleges and B-schools offering programs for digital marketing certification online and offline.
2. Surge in demand for Digital Marketing personnel
Gone are the days when television commercials, brochures, flyers, and other physical means were used to increase the sales of commodities. It’s the digital era. So, all businesses are on the lookout for employees who have an MBA in digital marketing.
3. The flexibility to work remotely
Digital marketing requires all the work to be done online. Owing to the nature of the job role and job description, one can take up strategic digital marketing course criteria and specialize in digital marketing. You will have the opportunity of working remotely. You can travel and work or stay at home and do your work, or you can even freelance.
4. The working hours are highly flexible
Depending on the types and number of projects that you are assigned, you can determine the number of hours you want to dedicate to work. It’s a highly flexible profession. You are in control of the number of working days and hours at your convenience.
5. High pay grade
The returns of any investment must be rewarding. Similarly, the money and time you dedicate to getting your MBA in digital marketing will turn out to be a profitable investment. Why? This is because digital marketing personnel earn very well.
The Top 5 Cons of a Digital Marketing Degree
The cons of pursuing a career in digital marketing have been listed as follows:
1. Technology is always upgrading and improving
As technology is always evolving, you have to keep familiarizing yourself with new tools and software to stay up-to-date with the latest technological developments.
2. Structure is the key
You must establish some structure and direction for your career. You should have goals that are actionable. For instance, if you’re in charge of SEO optimization (actionable goal), you also have to understand and accept that it cannot be immediately accomplished. It will take time.
3. You will have to continue learning and staying up-to-date
Say you’ve completed your MBA in digital marketing online. You have to understand now that this is merely the beginning of a long journey of learning.
4. High competition
With the surge in demand for digital marketers, the set standard of optimal performance is also steep. So, prepare yourself to face the competition.
5. Time dedication
You have to be ready to dedicate a considerable amount of time to research work related to the consumer, market, your competition, and so on. It is relatively cumbersome.
Before you decide whether you should become a digital marketer, it is imperative to weigh out the pros and cons and balance your expectations. This will help you decide whether digital marketing is a career that is worth pursuing.
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