No matter what the product is, the entire shopping experience of a customer has shifted to eCommerce. Mobile apps account for a huge portion of sales in the market. A seller who had earlier restricted himself or herself to the brick-and-mortar business model has also entered the space of online shopping.
All of them have identified the importance of following the UX trend in succeeding in the industry.
In this article, we will review five key tips that you need to consider while launching an eCommerce business. The same can also be noted by professionals who are already in the market space of online selling. The list of key tips is comprehensive to serve benefits to every kind of seller.
Five Key Tips
You could be selling groceries in your offline store or a large number of the latest gadgets. Irrespective of what value your products hold, this list of key tips will help you to develop the best eCommerce mobile app.
Customers find it comforting to not add or type the same details every time they access the eCommerce app. Allowing them to process their order in a maximum of three taps is, therefore, a rising trend across the globe.
You can start by offering an easy login process. This can be done by allowing the user to log in with his or her email id or a social media account. Login with a social media account makes it easier for the user to share the recently purchased product. This would indirectly make up for your advertisement activities.
The nest in line is to offer faster checkouts. Make it convenient for the user to add a product and make the payment. Various eCommerce apps offer a feature to their users of saving different addresses and payment methods.
A mobile app when compared to a desktop website has space constraints. Everything cannot be elaborated to its fullest form. A web page is often preferred by the customers because it has a better view and easy navigation. Both features need to be applied to an eCommerce mobile app.
A company that offers eCommerce website design and development services acknowledges this difference while working on an eCommerce mobile app. The recommendation that is usually delivered is to form three simple steps. These are categories, sub-categories, and products. These categories affect how the final page is displayed on a mobile app.
The key is to be as specific as possible. It is equally important to allow the customer to navigate to another section of the mobile app. There should not be any difficulty for a customer who wants to review his or her order and then browse the products.
The concept of window shopping extends to an eCommerce mobile app as well. Customers access the app, view a few products, and then sign out.
Such customers must not be taken for granted. They possess the ability to re-visit the eCommerce mobile app and shop for the products that they were previously looking for. The best way is to allow them to add the product to their wishlist or favorite items. The customer will have a list of all the products that he or she found interesting during the last visit.
This will also help you to know which products you should offer higher discounts on to generate a sale. Additionally, allowing a customer to compare one product with other products is a great idea as well. This way, customers are able to make a better selection of the product that they want to buy.
Stay Within The Zone
Analyze one thing when you access any mobile app the next time. That is the portion of the screen that you find easy to tap while holding your mobile device.
The maximum portion that you find convenient to reach only with your thumb is the safe zone. Just like you, customers find it convenient to proceed only if all the relevant options are within the zone. Some common actions that you might want to put in this zone are checkout and make the payment.
You may also consider keeping the search bar at the bottom of your eCommerce mobile app. This way, a customer will not have to stretch his or her fingers to look for a product. The feature of voice assistance has gained a lot of attention too. It has started taking over the need to type and search for the product.
Your eCommerce mobile app is as good as the amount of data you have about its performance. It is one thing to receive feedback from the customers and it is altogether a different thing to get the data from reliable analytics software.
Google Analytics is the famous software that you consider integrating with your eCommerce mobile app. It offers various tools to know how your mobile app is performing. Google Analytics also helps to understand how much time a customer spends on a particular page. A customer spending more time at the checkout page may mean that he or she is having trouble with the payment option.
It can get a bit technical to integrate Google Analytics with your eCommerce mobile app. Hence, you may consider to hire a dedicated developer to get the job done.
You may also look into what kind of development platform should be used and if both the major mobile operating systems, Android & iOS, should be targeted. If yes, then opt for hybrid mobile app development services. It is a lot better than native mobile app development.
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