Customers expect basic services when they visit your establishment. If you give them something they did not expect, they will appreciate you and become loyal customers.
Late Night Establishments
Often people with insomnia or personal problems frequent late-night pubs or coffee shops so they can avoid going home and to bed for as long as possible. The problem with both types of establishments is that the beverages served tend to keep people awake.
Instead of the overly salty nuts usually served in bars that encourage more drinking, you could provide individual packets of pumpkin seeds. They are one of the healthy late night snacks that promote sound sleep.
Diners and coffee shops can counteract the effects of all that caffeine by offering customers cheese and whole-grain crackers. Cheese contains tryptophan, the same thing that makes everyone sleepy after Thanksgiving dinner.
College Libraries
Some people see libraries as intimidating places. Often students won’t go there until absolutely necessary. At certain times of the year, it can seem like everyone in the library is sick.
Instead of making library patrons go to the restroom to get toilet paper for their noses, you would earn a lot of gratitude by providing tissue wallets. Promotion companies can put any information you want on the wallets such as your hours or a list of services. This is one way for the library to become known as a caring place.
Sporting Goods Stores
There are many things that sports stores can give away as promotional items. If it’s the kind of store that specializes in hiking equipment, you could give away disposable hand warmers as the weather gets colder. You will be thought of fondly one cold night.
For stores specializing in equipment, golf tees with the store’s name on them could be fun.
Spas
Those finishing up a spa day should feel very relaxed. To keep that relaxed feeling going, send home small bottles of the aromatherapy oils used during massages. Also, because makeup tends to be disturbed during spa treatments offer micellar water in the restroom, some cotton pads to use it and a bottle of moisturizer good for all skin types.
Salons
Any salon can do haircuts and color. However, some salons are more generous to their customers than others. Try providing a basket of goody bags near the cash register and watch the appointments and tips multiply.
Buy some pretty bags wholesale and then fill them with sample sizes of products you sell like conditioner, perfume or mini nail polish. Have some business cards made up with your phone number, email and website address and the names of your social media accounts. If you offer a discount on the cards for referring a friend, your customer base will quickly grow.
Hotels
Hotels are known for providing soap, mini shampoo and conditioner bottles. Even hotels and motels that aren’t part of a chain can go above and beyond these items to encourage repeat visits.
If you own a hotel or bed and breakfast, try teaming up with the local police or fire department to provide some useful giveaways. Mini first aid kits are a great thing to have when traveling. The town bookstore might want to join you in giving out some interesting bookmarks. Some are even magnifying. Speaking of books, keeping a small library in the lobby provided by the bookstore can work as an incentive for your guests to visit them.
Just a bit of imagination and a small investment can really pay off when you own a business. To gain repeat customers, consider small gifts that will go a long way to promote their loyalty.
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