Running an online business and e-commerce sites demands a good marketing strategy. Finding the best business strategy has always been a cause for worry for most business owners. Whenever the topic of online business strategy comes up, the word search engine optimization follows. Most business owners know about SEO but they don’t truly understand how important it can be for the success of their business. Why would I hire an SEO agency? What do they do? And how can they impact my business growth? If you’re a business owner, then you might have asked yourself these questions whenever the thought of getting the services of an SEO agency expert comes up. That’s why in today’s article I’ll be explaining to you what an SEO agency is, and what they can do for your business.
What’s an SEO Agency?
An SEO Agency is a company that offers professional SEO services to various organizations, and businesses in order to enhance their online presence, search engine visibility, and rankings. Search engine optimization comprises a variety of techniques and strategies that when employed to your website will boost its ranking in search engines like Google, Bing, Yahoo, etc. SEO agencies also offer a wide range of services which include; website audits, onsite and offsite optimization amongst others. When you partner with the best Sydney based SEO expert, you be rest assured that you will reach your set goals for the year. A goal of a good SEO agency is to grow a client’s business by boosting organic traffic, driving leads, and increasing sales.
What to expect from an SEO Agency
If you’re ready to partner with an SEO agency but you don’t know what they actually do, then you might not know what to expect. Let’s take a look at what an SEO agency does, so you know what to look out for when partnering with one.
1. A Comprehensive SEO Audit
Once you contract an SEO agency, their step will be to run a full audit on your business. The goal of this audit is to find the current SEO issues with your website both onsite and offsite. The work to be carried out by the SEO agency will be based on findings from the audit. Some SEO firms can extend this audit to include factors that affect conversion and profits like usability, design, and messaging.
2. Onsite and Offsite Optimization
An SEO agency also helps you carry out onsite and offsite optimization which is aimed at fixing any SEO-related issues.
- Onsite SEO: This optimization is done on your website. It handles all issues on your website, which you have complete control over. It includes creating keyword-rich pages, correcting URLs and title tags, and optimizing your website to be faster and easily accessible on mobile devices.
- Offsite SEO: This optimization involves external factors that are not on your website, which you may not have complete control over. They include your social media handles, the number of backlinks pointing to your website, and your website reviews on some major sites like Yelp and yahoo local.
3. Keyword Research
Keyword research is the process of researching and identifying keywords that will produce the best result and achieve good rankings for clients. Keywords are very important, they can be regarded as the scent you want to create for your business. It can determine the type of traffic you attract. Good keyword research will identify what customers are looking for, and can help optimize the content on your website, allowing consumers to reach you.
4. Organic non-paid traffic
An SEO agency helps boost organic none paid traffic to your website. Research has shown that organic traffic is much better than paid traffic. Most business owners consider this as the cheaper and more quality traffic option. Although paid traffic like ads usually appears above the organic search results, however, most people don’t trust ads, they tend to trust googles algorithm. Hence, with SEO you have better traffic which can be converted to sales.
5. Website Redesign
After carrying out an SEO audit on your website, a complete website redesign may be needed. If your website is outdated or converts visitors poorly, or maybe the code is poor and the cost of fixing is greater than starting over, then you need a complete website redesign.
6. Brand Monitoring
An SEO firm helps monitor your brand. Any mention of your company should be accompanied by a link to your website. But, if that’s not the case, then the firm will track these instances and then get the appropriate link fixed.