Mobile apps are taking over the world. It’s an exciting time to be alive, and any company that wants to stay competitive needs a mobile app. But which platform should you choose?
We hear a lot about the Apple and Android platforms, but what is the best platform for mobile app development chosen by top mobile app development companies? If you’re looking to create an iPhone or iPad app, then you’ll want to use iOS. Conversely, if your target audience uses Android devices more often than Apple products, then you should consider developing on that platform instead.
Mobile app development is a challenging and competitive space. There are many platforms out there that you can use to develop your mobile application – but which one should you choose? In this blog post, we will discuss the benefits of using various popular platforms for developing mobile apps, as well as provide tips on how to make an informed decision when choosing one for your project.
Let’s take a closer look at the Apple and Android platforms to see which is best for you.
iOS vs. Android: The Best Mobile App Development Platforms
The iOS platform is used by Apple devices like iPhones and iPads, and has some unique features that make it appealing for mobile app development. Generally, iOS apps cost more , but they also garner more downloads .
If you’re developing a photo-sharing app for iOS devices, then you might target high school and college students. Instagram is a great example of a photo-sharing app that became popular with that age group. In fact, it was so popular that Facebook bought the company for $1 billion in 2012.
So why would you develop an app for Android when iOS has so much more to offer? On the flip side, here are some reasons why you might want to choose Android:
Developing an app for iOS costs money , but developing it on the Android platform is free .
Including ads in your Android app can help pay for development costs.
Apple has strict guidelines about what can and can’t be included in an app , but Google allows developers to use a wider variety of material.
When deciding between Android and iOS, it’s also important to consider your target audience. There are many factors that contribute to why people choose one platform over another:
Some popular apps like Tumblr and Snapchat can only be found on the iOS platform.
Most iPhone users are younger than Android users, who tend to be older .
Most people use iPhones because they’re expensive and considered a status symbol.
More individuals own Android smartphone devices in the US, while more business owners have Apple devices .
Although it’s possible to conduct market research on your target audience, it’s also a good idea to get feedback from the people you know. Friends and family are usually happy to provide their opinions on which mobile devices they use most often, as well as why.
iOS vs. Android: The Bottom Line
Although iOS has many benefits for developers, if your target audience uses Android more than iOS, then you should choose the Android platform. iOS is generally favored by younger age groups, while Android devices are often preferred by people over 35 . Additionally, many smartphone owners use both platforms interchangeably.
At the end of the day, it’s up to you and your developers which mobile app development platform or mobile app development companies will work best for your goals. Both iOS and Android have their pros and cons, but you’ll need to consider your target audience as well as the many factors that contribute to app success.
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