In the arena of products/services, marketing combines interesting potential customers and the customer’s processes. It involves the research, promotion, selling, and distribution of your products or services.
This is a huge topic and why you are able to take a four-year marketing degree. There are several books written on marketing. But marketing involves bringing together your potential customers and your product or service.
Concentrate on the fundamentals, the four key elements of any marketing plan. While creating a marketing program for your business, make sure to include: Promotion, distribution, products, and services.
Business marketing is an individual or organization marketing practice( including commercial business, governments and institutions). It enables them to see products or services for the resale, use, and /or support their works by other companies or organizations.
Use of different content formats to make Business Marketing easy
There was plenty of room for misunderstandings when texting began. It was because the text didn’t allow us to understand the other person’s tone or emotions. We don’t simply communicate with words, the way we smile, and the eyes with our hands.
After that we created emoticons. A winky face is a perfect example of expressing comfort or friendly teasing. It wasn’t too long to wait for emoticons to emoji. By adding various forms of conversation media to the plain text, Emoji completed the digital communications.
92% of all people who chat online are now using emoji. But communication will always evolve with technology, as mentioned above. And now we have stickers and GIFs with emoji which can even better carry our emotions. GIFs began to display images, but now are synonymous with short videos. Our current usage.of GIFs is due to platforms such as Giphy.
Use Of Emojis in Business Marketing
You may wonder where the value lies if business does not use emoji in their marketing efforts. What is the point when doodles are added to a perfectly formulated phrase?
Well, research shows that the most popular emojis, like words themselves, have a real semantic meaning for their readers.
Obviously, most of the emojis on social media websites should be used by businesses. Emojis have been shown to make these updates more compelling with Facebook and Twitter status updates. Zazzle media found that emojis including Facebook posts had a 58% higher rate, 33% higher share rate than postings without emojis.
In the meantime, Wordstream has found that its tweets are three times higher by the inclusion of an emoji. The power of emojis increases further on Instagram. In Instagram BIOS and calls for actions, emojis have been particularly effective. If you have a small business running up on social media profiles, you can surely go ahead and use them in your favor.
Example of Business using Emojis
In its marketing efforts, Macdonald’s regularly uses emojis. An example is a series of tweets using emojis to tell you how great the food of Mcd is. This series included a tweet with repeated red vehicles and signs, followed by a weeping face, a McDonald’s logo, and a happy face.
Taco Bell used its new emoji in a commitment campaign that called on customers to tweet the taco in response to Tacobell’s Twitter page.
Use Of Stickers in Business Marketing
One of the big mistakes business owners make is that they do not make use of custom stickers. They assume that they do not have enough budget and this strategy would be expensive. Business stickers are custom stickers. They can be efficiently used to promote your business to your potential clients with minimum investment.
Use of Avatars and GIFs in Business Marketing-
You can use GIFs and Avatars in a variety of ways for marketing purposes. One of them is storytelling. Marketing can also be done in a way of storytelling in which you can use various characters in the form of GIFs and Avatars. This idea will make your customers stick with the story until it finally ends. Also, they would love to see more of them coming from your business.
The avatars and Gifs are the newest way of marketing your products and services that would boost sales if they are being utilized in the best way possible. Unnecessary flooding your marketing strategies with them may not work because of the extra mess. Strategize using them in places where they can look creative and unique.
The conversation media is a great way through which marketing can be done on digital platforms with creativity and fun. It can easily find your target audience by just making them happy while they’re looking for the products and services.
This is why, nowadays top companies like McDonalds, Louis Vuitton, Samsung have already started using stickers, gifs, emojis, avatars for marketing purposes and you know the response they get from the people.
Now is the time to strategize utilizing conversation media in your business activities to level up the game of marketing your products and services. Audiences focus more on visuals rather than the write-ups, especially when they’re unique and colorful. The use of color palettes should also be considered while designing posters, banners, or advertisements.
The stickers, GIFs, avatars, emojis can attract people of every generation. Even a 40yr old man can become happy to see your products being promoted in the happiest way, while a 10yr old child would get enthusiastic and will look forward to more products from your business.