With the massive popularization of smartphone browsing, both web designers and business owners are faced with the pressing question- whether to choose a responsive web layout or an adaptive business design. Both of these are mobile-friendly web designs and have their pros and cons.
While a section of the web designing fraternity vouches for the adaptive layout, many others feel that a responsively designed website is better. Let us understand both of these approaches with their respective advantages and limitations, particularly in the context of business websites.
Understanding the Basics of Responsive Web Designing
Before suggesting its implementation, any reputed web design company in India will explain the fluidity of responsive web designing. Since it is a flexible/variable design, the layout simply expands or contracts as per the screen size. Irrespective of the device that you use to browse the website, the web browser automatically detects the screen dimensions.
Thereon the content and layout are altered accordingly, with the fluid layout seamlessly adapting as per the viewer’s requirements. Many digital marketing services propound the use of a responsively designed website because the visual quality remains unhindered irrespective of the screen size.
Advantages of the Responsive Web Design Approach
- One fluid layout fits all screen sizes. The need to create separate layouts for separate browser spaces gets eliminated. This saves considerable time and money as part of your web designing project.
- Content is automatically optimized, thus enhancing user experience.
- HTML technology used for responsive web designing and development is universal, making it convenient for web designers to use and apply.
- No matter how many new screen sizes are introduced in the future, the responsive layout will ensure hassle-free browsing.
- Google has proclaimed it’s favouring towards responsively-designed websites as these are user-friendly and also easy to crawl and index for search engines.
Limitations of the Responsive Web Design Approach
- For web designers who are not proficient enough, creating a responsive design with the exact CSS percentage and breakpoints can be challenging. So if you are opting for a responsive layout for your business website, always hire a well-experienced web designer.
- If the responsive web pages are not optimized properly, it will increase the file size and slow down your website. Once again, it is a matter of being well-versed with the implementation of this technology, to optimize the content in a way that doesn’t affect loading time.
Comprehending the Fundamental of Adaptive Web Designing
When you approach a web design company in India, the team should ideally give you the know-how on adaptive web designing. The job of the designer here is to build multiple layouts for multiple screen sizes. About five or six standard screen sizes are chosen and separate web pages are designed to fit each one of these accurately. So the layout here is static and not fluid, as in the case of responsive layouts. You might perceive it to be an inferior approach as compared to responsive web designing, but as per leading digital marketing services, there are both pros and cons here.
Advantages of the Adaptive Web Design Approach
- There is ample scope to fine-tune each webpage, thus optimizing the site and speeding it up considerably.
- It helps in a targeted online marketing approach, with separate content presentations and CTAs for separate consumers based on the screen size.
- The work is voluminous but technically less complex for web designers.
Limitations of Adaptive Web Design Approach
- The time taken for designing multiple layouts and the associated cost is the biggest limitation of the adaptive web design approach.
- If new screen size is introduced for which your website doesn’t have an adaptive layout, a fresh layout will need to be designed.
- As mentioned above, Google has proclaimed its inclination towards responsive web designs. So if you own a start-up, taking your first steps towards building an online presence, a responsive design will help you get recognized by search engines faster.
Making the Right Choice
In the case of established e-commerce stores and ad-monetization sites, separately designed adaptive layouts for precision-based targeting is recommended. The pages can be modified or restricted as per the user intent and search behaviour on the specific devices. For upcoming small and mid-sized businesses with limited budgets and time to build a website, a responsive layout is highly recommended. It ensures a quick, cost-effective, user-friendly, and searches engine-friendly approach.
At the end of the day, a web user expects a fast loading and seamless viewing experience from any website. More or less, both responsive and adaptive business website technologies are well-suited to provide a hassle-free mobile browsing experience. Hence, one web design approach cannot be proclaimed as better than the other one. Ultimately, your choice should depend on your budget, business model, website layout, webpage functionality, and the browsing behaviour/requirements of your prime customers.