Gathering outdoors is far safer than gathering indoors in the post-COVID-19 world. Companies can use canopy tents to host outdoor marketing events as long as event attendees adhere to social distancing guidelines.
The masses are in favor of outdoor gatherings as well. Many have turned to outdoor gatherings to feel a sense of normalcy. According to recent reports, there’s also been a huge uptick in outdoor furniture sales.
How are top marketers attracting people to their outdoor marketing tents and canopies? They’re using various promotional techniques such as –
- Maintaining strict safety guidelines at their marketing events.
- Providing COVID19 compliance officers to attendees who meet sanitation, social distancing, and face-covering requirements.
- Setting up attendance limits at all in-person marketing events.
- Offering and accepting touchless payments via Apple and Android phones.
Can smaller businesses replicate this same model and use canopy tents to market their brands? Absolutely. Here’s how.
Using Canopy Tents for Marketing – How Can Small Businesses Do It?
A canopy tent is a marketing tool made of high-quality technical fabric. They can be used indoors and outdoors, but they’re mostly used in outdoor exhibitions and marketing events. They’re really popular among marketers because their sturdy fabric makes them reusable.
The more times you use your canopy tents, the higher their performance rate. Unlike most marketing tools, these marketing tents can be used multiple times in different situations. They also last for decades when stored and maintained properly.
Canopy tents are resilient enough to tackle all types of weather conditions; they’re perfect for local businesses that want to promote their company names in different locations. These tents will allow you to promote your brand with grace, whether under harsh sunlight or heavy storms.
The Importance of Airflow
Although canopy materials are sturdy enough to combat harsh UV rays, they’re still quite breathable. Canopy tents also feature strategic air transmission holes. People don’t feel stuffy inside these breezy tents.
In the post-COVID-19-world, consumers are wary of visiting places where the air quality is poor. With canopy tents, businesses can offer their target audiences fresh air. Visitors to the tent can freely assess the product/service offerings without feeling suffocated.
The Cost-Efficient Marketing Tool Every Business Needs
Custom-made canopies are available in various sizes. Even the 20×20 custom canopies are quite cost-effective. Businesses can specify each design element of their pop-up canopies – from the brand logo placement to the illustrations.
Within hours, they can create catchy and relevant branding tools for very little cost. They can even customize these tents and print up-to-date information on them. For instance, if your tech company is hosting a special occasion, you can customize your canopy tents to feature specific event-related information. These tents are also –
- Easy to set up – no additional tools required.
- They’re lightweight and easy to transport from one marketing event to another.
- They can be used in different situations – from street fairs to corporate events.
- They’re UV-resistant, rainwater-repellent, and can be used in all types of weather conditions.
These are the reasons why brands should use canopy tents for cost-efficient marketing in the post-COVID19 world.