The human brain processes visuals many times faster than texts, and that’s among the reasons why our brains love watching videos. This makes sense because videos are becoming the best marketing tactic the world over, and their popularity is growing with each passing day. Luckily, the number of video marketing platforms is on the rise and this has helped to provide the users with more options.
Here are 5 wonderful reasons why people like to watch videos
1. Videos can easily be remembered
Most people remember 95% of video content and only 10 percent of text content. This is why any business owner or an entertainer who wants to endear people to his or her brands should consider using videos. Every day, there are 8 billion video views on YouTube and this alone makes it a powerful medium that anyone can use to broadcast messages to the general world.
2. Videos shows and tells
The reason why you are using videos is to create a loyal gathering for your current and future customers. The people that you are targeting already have a certain mindset, and when you are trying to convince them to change, videos offer a better medium of doing so than anything else. That’s because, with videos, you have the privilege of showing people your product while explaining its features and also its benefits to them. Although you will be using videos, you can add texts and a variety of other important texts to the videos to make your message more understandable
3. Videos conveys a powerful information
Unlike text, a short video that takes about 60 seconds is powerful enough to convey the messages that you want to your customers. Most people struggle a lot while reading texts, while others find it boring. This is why videos endear it to the viewers and can explain things easier than any other form of written communication.
4. Videos are shareable
One of the amazing things about video is that it can be shared amongst friends or acquaintances. Anyone who comes across a great video will easily share it with a click of a button. This means that any great video can easily get a wider viewership. If you share your videos to Vimeo, YouTube, and GoogleTunes among other video marketing channels, you get a handy link where you can share the video to any other network that you may like.
But where should you post your videos?
There are many places where you can upload your videos and build an audience base. While YouTube is the biggest of the available platforms, other great choices can make an alternative to YouTube. Understand that if you want your video to be accessed by a wider population, ensure that you use a video marketing site that has a wider user base. Other considerations that you should check include the available memberships, available subscriptions, and more. Moreover, the available tools that help you to make your video better should be taken into consideration.
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