You finally caved and launched a YouTube channel as a business, but it doesn’t seem to be going as planned. Weren’t you promised engagement with customers, warm leads, and all sorts of other benefits? In this article, you’re going to see some of the best promotion ideas to generate traffic and finally make your YouTube efforts worthwhile!
Share Videos on Reddit
After creating fantastic content, you want the right people to see it. While most businesses share on Facebook and Instagram, you can do one better with Reddit. If you haven’t used this platform before, it’s made up of various subreddits (communities) in every field you could possibly imagine. Therefore, you’re likely to find a subreddit in your niche. Add value to the community, share your content, and engage with people to boost your YouTube profile.
Make a Click Worthwhile
Promoting YouTube is one thing, encouraging people enough to enter the funnel is a different challenge. Consequently, you need to make a click worthwhile for the user. Entice people with optimized videos, exciting thumbnails, optimized descriptions, keywords, tags, and categories. Optimize YouTube SEO and you’re more likely to be seen; what’s more, you’re also more likely to get clicks.
Run a Competition
If your main goal is to get as many people as possible clicking through to your website, consider running a competition. Use a YouTube video as an introduction and tell people to click through to a landing page for more information. If you’re to use this technique, ensure that the prize is worthwhile and that the landing page continues the positive experience from the video.
Answer Common Questions
Of course, YouTube is part of the funnel itself for some businesses. If this is the case for you, you need to create content that appears in search results and that people cannot wait to click. One good way to appeal to your audience is to answer their common questions. As well as answering questions about your product, address common topics in the industry. This will inform some leads while also showing your knowledge to others.
Engage with the Community
Even if you only get a couple of comments per video, there’s no reason why you can’t take a couple of seconds to like them. If you have more time, respond to the comments, and make people feel as though their investment (the comment) was worthwhile. Consumers love engaging with brands, so start a healthy community on your YouTube channel. As the channel grows, you might not have time to respond to every comment, but liking all comments takes just seconds.
Use Influencer Marketing
Influencer marketing might have taken over the market in recent times, but it hasn’t lost any efficacy. After the pandemic, consumers seem even more invested in their favorite influencers. With this, it’s time to find an influencer in your market and work on new projects together. Since consumers value the opinions of influencers, one mention of your brand could be all it takes to grow this year.
Create a Series
Often, businesses create random videos to attract people to their channels. While certain videos can work well, others struggle. Complement your random videos with a series that people will return for each week. With a series of videos, people have a reason to return rather than hoping people enjoy the fragmented approach.
Work with a Digital Agency
Finally, companies like King Kong are experts in this area and know exactly how to use YouTube promotion to get more traffic to your funnel. Why not take advantage of their expertise today?